Boston, Massachusetts Lead Generation

Mac McIntosh provides expert B2B lead generation consulting in Massachusetts and New England.

If lead generation is important to your company's success, I'm well qualified to assist you. In fact, a majority of the work I do for my clients involves lead generation to drive sales.

Lead generation for qualified sales leads

Do your salespeople, reps, resellers and distributors need more qualified sales leads? When it comes generating inquiries and turning them into qualified leads, I know what works and what doesn't. So I can help you with lead generation to maximize the number of qualified leads you generate while staying within your budget.

Track, measure, and increase your ROI

Give management hard facts rather than educated guesses about your B-to-B sales and marketing results. My Accountability Assessments^TM are designed to help you track the results of your lead generation programs, determine ROI and justify to management that marcom investments are paying off in sales and new business. If you're like other clients of mine, you might get a bigger budget, more staff, or even a promotion and a raise as a result.

Lead management

Lead generation is a key element of your overall lead management process. I've helped more than 270 companies to design, develop or improve their B2B sales lead management programs. I can help you get the job done right in-house or using outsourced service companies.

My clients report that I saved them lots of time and money while helping them build or improve "closed loop" sales lead management programs designed to create a steady stream of qualified sales opportunities for their sales teams and channel partners.

In-house lead generation

Are you setting up an in-house lead generation group from scratch? Or are you looking to improve your existing business-to-business lead generation operation? From setting overall goals and objectives to hiring and training personnel, fine-tuning strategies, and measuring activity and results... I can help.

Outsourced lead generation

Rather than waste valuable time, or risk a costly "trial-and-error" approach to finding the right B2B lead generation company to outsource your lead generation projects to, consider putting me to work instead.

I know all the industry "players" and can recommend a short list of lead generation companies that will suit your specific needs--reducing your time, effort and the risk associated with choosing an "unknown" company.

Depending on your resources and objectives, I can oversee the entire lead generation vendor selection process--from creating the short list of qualified lead generation companies, to writing the RFP, to negotiating favorable agreements, to managing the set up and implementation of your outsourced programs. Or I can do only the parts of the lead generation vendor selection process you don't have the time or expertise to do yourself.

Lead Generation Assessment^TM

If you want an objective look at your lead generation and management programs, consider a Lead Generation Assessment. I'll analyze your entire lead generation methods: how you generate leads; inquiry handling or response management; nurturing of prospects; identifying qualified leads; and "closing the loop" by tracking results. Then I'll recommend practical, proven, cost-effective strategies and techniques for leveraging what's working and improving what's not working.

Services and Areas Served

Is your firm, agency, or assocation located in the Boston, Massachusetts area or in greater New England?

Mac McIntosh, Inc. provides a range of professional marketing speaker and training services in Boston as well as Cambridge, Newton, Watertown, Waltham, Weston, Wellesley, Needham, Milton, Quincy, Manchester, Winthrop, Revere, Everett, Melrose, Medford.

Clients in the Boston, Massachusetts Area

Aspect Software
Chelmsford, Massachusetts 01824

"When it came to outsourcing of marketing services, Mac proved to be a real expert. He helped us to quickly create a short list of the best vendors in the marketplace as well as a detailed RFP that clearly illustrated our requirements. His work resulted in us selecting a great company to help with our sales and marketing materials fulfillment."

Suzanne Jansson
Sr. Director, Mktg. Comm.

Malvern Instruments, Inc.
Southborough, Massachusetts 01772

"Mac provided our company with the highest-quality work and came in at exactly the price quoted. He completely exceeded our expectations. The project we worked on with him was productive and informative and will benefit us for years to come. It was refreshing to see that the goals we set out with our project were completed--on time and on budget."

Randy Byrne
Vice President of Marketing

SolidWorks Corporation
Concord, Massachusetts 01742

"Mac provided our company with the highest-quality work and came in at exactly the price quoted. He completely exceeded our expectations. The project we worked on with him was productive and informative and will benefit us for years to come. It was refreshing to see that the goals we set out with our project were completed--on time and on budget."

Randy Byrne
Vice President of Marketing

New England Direct Marketing Association
Wellesley Hills, Massachusetts 02481

"You were absolutely outstanding! Really! You were a tremendous hit with our audience and we were very fortunate to have you as our closing keynote speaker."

Bob Cargill
Past President and NEDMA '06 Conference Co-Chair